Milo closed 2025 at #119 on the boys' board: 2,974 boys, 0.17% of the market. The position is up +160% over ten years and +6154% over thirty; it peaked in 2022 at 3,111 boys (#120 that year), and has moved 43,819 units since first listing in 1880. It trades on both boards — the toggle up top swaps the desk to the girls' board.
Milo closed 2025 at #5,849 on the girls' board: 21 girls, 0.001% of the market. The position is up +79% over ten years; it peaked in 2022 at 47 girls, and has moved 466 units since first listing in 1921. It trades on both boards — the toggle up top swaps the desk to the boys' board.
The static quote above is the 2025-release close. For the live desk — multi-name compare, range tabs, year-by-year scrubbing — open the listing in the terminal.